Our commercial multifamily approach focuses on acquiring underutilized properties in desirable areas for value-add opportunities or ground-up development. The most crucial aspect of our acquisition process is land use feasibility and zoning requirements to ensure we can build density in order to meet pro forma criteria. Our next step is to see if current land basis projects high enough profit margin to move forward with the deal. If project land basis is feasible, we shift our focus to market absorption and climate for high end multifamily buildings.
Our target Commercial Mixed use project would look for an underutilized city block with tear down properties in affluent and risk averse areas. We primarily focus on Redondo, Hermosa, and Manhattan Beach as our target markets. At first pass, we determine if the land value permits for full ground-up development or value-add opportunity. Our goal on commercial mixed-use developments it to maximize urban design, square footage use, and create beautiful landscape for both end users and the community to enjoy. We pride ourselves on providing urbanized developments that offer both depth and character to the area. We run conservative market comparables which drive both our acquisition decisions and our financial modeling. As a conservative metric, we ensure all our for-sale and for-rent properties project high margins in case market failure at time of sale. We work with highly skilled architects and design teams to efficiently create the most useful and low-risk, high reward mixed-use developments.
With the rise of startup culture and mobile work arenas, our team is looking to acquire old industrial buildings in prime locations to convert to creative, beachfront co-working office spaces. We primarily focus on Redondo, Hermosa, and Manhattan Beach as our target markets. Once we locate properties that allow change of use, we hope to tie up the property, shell and poor construction and manage tenant improvements. Once asset is stabilized, we create a cash-flowing, co-working business which offers memberships for members to use offices, hot desk, and other amenities. We manage in house for ten years and then sell off, generating high profit margin.